Overview

As people are being made aware of the safety and hygiene of their homes and workplaces, everyone aims to assure that they are living in a healthy environment. Alberta Safety & Environmental Services consults with their clients to assess their buildings for asbestos, mould or other hazardous materials. They perform air quality testing and educate clients on environmental factors as well. Above all, this company works to ensure the safety and hygiene of facilities whether in the workplace or the home.

Challenge

ASE Services, the name the company is best known by, wanted to establish itself in the community with a consistent brand that would stand out against its competitors. The company is separate from the government and was looking to form an identity tailored to their unique services.

Solution

New Wave Media worked with ASE Services to design a logo and brand package that has a fresh corporate feel, evoking a sense of reliability and safety with a clean modern look. The vibrant blue and tan are colours that work well together in contrast, and the custom ‘S’ icon symbolizes motion and balance, carrying elements of an environmentally-friendly theme. Through a personalized sans-serif font, a consistent colour palette and design elements, the brand aims to be approachable and progressive just like the company it represents.