Aspen Springs Capital - Branding
For hundreds of years, real estate has been, and still is the most successful wealth builder for investors. Whether you are individual investors or investment syndicates, Aspen strives to develop the most effective investment strategy for its investors. Aspen, and its strategic advisors, have completed numerous projects for its investors, from land development projects, single and multi- family construction, condo conversions and recreational property development.
Challenge
Aspen Springs Capital Group approached New Wave Media with the hopes of redesigning their existing brand. The new branding would aim to be consistent and professional, better executing their services in order to educate people on what their company’s ideals are all about. They are a development firm focused on providing clients with a four-season recreational lifestyle.
Solution
New Wave Media eagerly took on the challenge to design a new logo and business materials for the company that illustrate both their corporate grounding and their message for clients. As people move into the life stage of retirement, they want to keep growing and progressing as well as enjoying recreation, which Aspen Springs offers in their resorts. The icon is an abstract tree, with four squares that symbolize both branches and the four seasons, highlighting the fact that Aspen Springs Capital Group offers their clients leisure enjoyment year round, and promotes both growth and stability. The color palette provided is fresh and earthy.

