With serene surroundings and nature at your doorstep, Aspen Springs Lake Resort is one of Alberta’s hidden gems. Located near Sundre and just 60 minutes north of Calgary (3.3 km west of Sundre on highway 27), this resort is ideal, offering peace of mind and an array of amenities.

Challenge

As Aspen Springs Capital Group continues to grow, their branding will expand to the projects they are promoting. Aspen Springs Lake Resort is a branch within the company that required its own separate branding and promotion, and the design provided would aim to portray the comfortable and inviting feel of a resort.

Solution

To brand Aspen Springs Lake Resort, New Wave Media suggested bringing in some new design elements and colours to their existing logo, with the basic foundation of their company logo still recognizable. There is a sense of playfulness and relaxation in this design. Since this is a project within the company, the branding for Aspen Springs Lake Resort will work on its own underneath the umbrella of Aspen Springs Capital Group.