Overview

The Calgary Life Insurance & Investment Corp. Website is a good example of New Wave Media turning client thoughts into reality. The client wanted a clean Website with heart.

Challenge

When we first met the client, he really didn't have an idea of what he wanted for a Website, he wanted us to be creative. Creative you say? Further to this, the client wanted to have his site rank high on search engines, something he felt was very important for his business.

Solution

The Website's URL was a first step in establishing some search engine "friendliness" for the client. Try it out for yourself, Google life insurance in Calgary and see what shows up? Free tip. We wanted to create this site with the content being the big seller so New Wave Media spent a considerable amount of time researching and developing the copy for the Website. With the copy, we really wanted to bring out what the client felt inside as this is an extremely important aspect to consider when selling life insurance; a more personal touch would assist in his sales to potential clients.

Of course, the Website was built utilizing Drupal CMS technology, and has within it a custom blog and newsroom. It also has the capabilities to allow us to insert key words within the META tags for search engine optimization purposes. Keep checking for updates as we will be adding a number of other features to this Website in the coming months.