Overview

When we first met Paul Anthony in early 2009 we knew we would be in for a fun ride! Paul is one of the top personal trainers in North America, with a client list of some of the most successful fitness models in the world. We had already established a brand for Paul's business, now we had the task of developing a Website.

Challenge

A man with a ton of ideas, it would be New Wave Media's job to turn some of those ideas into a business reality.The DreamBody Video Series is a DVD box set of fitness videos featuring the MNSCR system created by Paul Anthony. The idea was to create videos with the hopes of selling them online through the development of an e-commerce Website.

Solution

A custom Shopping cart was developed on the DreamBody Website that allows over 100+ products to be showcased within it. For the client, he has the ability to upload an image of any product, select a price, and add it as a product within his Shopping cart.  For the potential purchaser, the Shopping cart was created with user friendly tools, allowing them to easily navigate to the product they wish to purchase, order the product online, and insert their mailing address to process shipping. The program then allows for the purchaser to instantly see the cost, including shipping for the product they just purchased.

A secondary feature to the site that Paul wanted to see was the creation of a before and after picture gallery. In the fitness world, this is critical. The before and after gallery that you see on the DreamBody Video Series allows for the client to easily upload the before and after images, crop them, and add content to the particular images.

There are a lot more features to this complex Website that we can share with you. This was a fun project, and one where the results and ROI for the client speak for themselves.