Overview

Paul Anthony is one of North America's leading Fitness/Personal Trainers. This man has an infectious vibe to him that makes you want to listen and take in everything that he has to say. It is no wonder that he has trained some of the top fitness models in the world.

Challenge

Although Paul had done a fantastic job of creating a personal training empire, he wanted to do more. When he approached New Wave Media with his ideas on developing a brand for him, we were eager to get started. His concept was to develop a video series that would utilize his MNSCR training techniques. Take everything that he had in his mind, and create a brand. The challenge; fitness DVD sales are a massive industry, what would be Paul's competitive advantage?

Solution

New Wave Media created The DreamBody Video Series brand for the client. The focus, transforming mind, body, and spirit. Essentially, this is what Paul Anthony does. In order to change your physical appearance, you must start with your mind. His Mind Gym program was merged in with the new brand to create a very powerful message to anyone seeking a lifestyle change. Created: Drupal CMS Website, marketing material, social networking platforms, and a public relations campaign.