CareCom Developments Ltd. is a real estate development company connected to the Mennonite society of Calgary, providing housing and assisted living of all levels for seniors within Alberta.

Challenge

New Wave Media was given the opportunity to design a logo, business cards and a brochure for CareCom Developments Ltd. to assist in a presentation they were giving on their developments. The client requested a green colour palette and a welcoming, all-encompassing look and feel to their material.

Solution

The chosen logo suggests unity and trinity with a play on the letter "C" for CareCom, and uses shades of green that are refreshing, serene and inviting. The CareCom logo is a parent-company logo with developments that will fall underneath its umbrella, and as such was designed in a corporate style. The brochure is a small leave-behind piece for prospective clients to fit in their pockets.