Magazine Design - The Annual Guide to Schools 2011

Overview:

The Annual Guide to Schools is a magazine created by New Wave Media in order to educate parents on the different school choices in the area for their children. It provides people with information and articles spotlighting various issues in the world of education.

Challenge:

The aim of the new sixth edition of the Annual Guide to Schools was to push the envelope further with tools and suggestions that can help both parents and students alike, as well as enhancing the design/imagery and adding a section in the back of the book with pages that can be extracted and used separately.

Solution:

New Wave Media is excited to present the Annual Guide to Schools 2011, with the addition of a “Workbook” section in the back of the book that has information such as planning for back to school, a nutritional guide and an area map of the schools mentioned in the magazine. The pages have the option to be ripped out if parents or students wish to put on their fridges or bulletin boards. The articles in this year’s edition educate and inform on such issues as technology and social media as a daily part of children's lives, as well as tips for skill building and time management, and how to better understand one’s options on private versus public schooling. The overall design and layout of the magazine has been given a fresh new look while keeping consistent with the brand, and there is advertising from the participating schools throughout.

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About New Wave Media
New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for your business. Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a partnership with our clients, to produce results strategies that will persuade your customers to stand up, take notice and, most importantly, act.