Planet Panels is an environmentally friendly manufacturer that produces and installs highly energy efficient and panelized insulated wall, floor and foundation systems.

CHALLENGE

In order to educate home buyers and home builders with a professional approach on their services, Planet Panels needed solid marketing materials. With the aim of appealing to both home buyers and builders they required copywriting and professionally designed print pieces for both target markets.

SOLUTION

An efficient way to solve Planet Panels’ marketing challenge was for New Wave Media to come up with a gate-fold brochure branded to their new look that would incorporate all their general services, with a flap on the inside for insert sheets that would provide separate information to home buyers or home builders. Research was conducted to provide Planet Panels with cohesive technical writing, and a fresh new branding look that merges the traditional with the futuristic, appealing to an eco-friendly target market.