Overview

Signature Kitchen Builders is a Calgary based, manufacturer and distributor of quality residential cabinetry servicing the large multi-family project to the individual homeowner and everything in between.

Challenge

We love these types of projects. When we first started with Signature Kitchen Builders, marketing was pretty much non-existent. In fact, the company did not have a Website, nor a corporate identity. The task here was to help establish a marketing presence for the client, but the challenge: the client came to New Wave Media as a referral from another client, so we would need to train the client on the importance of marketing for their business.

Solution

Starting from scratch, New Wave Media first began our work by establishing a corporate identity for the client. Company mission, vision, history, logo, was all created. Although we never had a hand in the creation of their Website, we did work on all of the copy, ensuring that we pushed for key word optimization. The branding campaign continued with the creation of two custom blogs, a media centre, news release section for their Website, the creation of all social media platforms, external affairs department, and a marketing communications program/company newsletter. New Wave Media also established the Jingle Bells & Stock the Shelves Annual Christmas Charity event for the client. What a fun project this was!