Although there is much more to an effective PR program than a thick press clippings file, good media relations are usually vital to the success of a client's public relations strategy. New Wave PR has repeatedly shown its ability to build relevant and positive editorial coverage for its clients. The record shows that our clients feature consistently and positively in the national and regional press, on radio and television, in their trade, professional and specialist press, and in the financial media. Our secret - if there is one - is that we work with the media. We provide information which journalists value, which they know is accurate, of real interest, and professionally presented. The result: a strong and healthy media profile for our clients.

• Message development
• Story platform creation
• Customized targeting and placement, including "pitching" of stories to journalists
• Monitoring of blogs, Web sites, online news sources and social networks, as well as traditional media, for opportunities and coverage
• Tracking news stories being developed by journalists to offer client expertise and input
• Development of media materials, including releases, backgrounders, fact sheets, advisories, executive bios, question-and-answer documents and related tools
• Writing of byline articles and opinion pieces