Nowadays, customers are all about transparency. If you’re not being open and honest about your business, you’re subject to the scrutiny of hundreds, sometimes thousands of critical voices. People are looking to be engaged with the companies they deal with, and want to know that they are valued by large corporations. This involves developing a relationship with the customer, and allowing them to see the “real” organization, and not just the image of the organization that paid advertising can buy.Read more

• January 16th, 2012
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• Tags: digital communication, facebook, social media, twitter

Today when companies think about branding themselves properly they immediately jump to the importance of social media sites such as Facebook, Twitter and LinkedIn. Don’t get me wrong, these sites are all extremely helpful in building relationships with new clients and maintaining relationships with current clients. But these sites alone aren’t enough for your business to be successful.Read more

• November 16th, 2011
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• Tags: calgary website design, online marketing, social media, website design, website development

Reasons you -- and your company -- can’t wait, the time is NOW

1. Online content marketing is a zero-sum game.

In traditional marketing, if you wait two months to do a mass mailing, it has no specific impact to you or your prospect. With online content marketing, if you wait two months, you give your competition (who may be ahead of you today) 60 more days to optimize their site so it will be more difficult and potentially more expensive to get higher rankings.

2. Online content marketing is growing like crazy.Read more

• October 6th, 2011
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• Tags: agency, calgary marketing, online marketing, social media

While some older generations may view tweeting, posting, tagging, updating, blogging and commenting on social media sites a tremendous waste of time, it's not only a contributor to business success but it also improves employees ability to multitask.Read more

• September 30th, 2011
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• Tags: calgary marketing, online marketing, social media, work productivity

Social media is just a fad that will be over soon. Is this something that you’ve heard? Or maybe you’re the one making this bold statement. The fact is social media is not just a fad that people will get over. It’s an evolution of communication and has forever changed the way friends, businesses and strangers interact.Read more

• August 25th, 2011
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• Tags: calgary marketing, online marketing, social media

In the fast paced world we’re living in today, time is of the essence even more than we’ve experienced in the past. We want information yesterday and we want our products now.Read more

• July 28th, 2011
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• Tags: calgary public relations, online marketing, public relations, social media

It’s a Twitter world out there. Everyone is tweeting everything! You can’t log in to twitter without seeing that someone has left their house for work or just purchased a new coat. It’s actually getting a bit ridiculous! The funny thing is, the more people tweet, the more interesting they are to follow. But how do you initially decide who to follow?Read more

• March 29th, 2011
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• Tags: calgary social media marketing, communications, Effective Social Media Use, social media

If you haven’t been living under a rock for the last five years you know what social media is. And chances are you have even created personal social media accounts for Facebook, Twitter or LinkedIn. At a personal level, the intent or goal of these accounts varies and doesn’t really matter. However at a business level you need to determine the purpose of the accounts, and what goals you plan to achieve.Read more

• March 15th, 2011
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• Tags: full service marketing agency, online marketing, social marketing, social media

Extremely, very, 10 out of 10. Any business owner should be able to answer the question. As I’m sure you might have noticed, the web has taken over. Companies that aren’t fully utilizing the potential of their website are wasting time and face the risk of having potential customers place them in the trash with their flared jeans, and microwave sized cell phones. This is not somewhere any business owner wants to be. So now you are probably thinking, “Well what does fully utilizing the potential of my website mean?”Read more

• February 8th, 2011
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• Tags: calgary website design, corporate reputation, social media, website development, website management

Easy is a word often paired with social media, however, having an effective social media strategy isn’t always easy. Typical strategies to keep your company on top of the social media world, such as monitoring and listening to conversations relating to your brand or industry, aren’t always all you need to succeed.Read more

• January 18th, 2011
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• Tags: calgary social media agency, customer engagement, online involvement, online marketing, social media, Social Media Strategies